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Cookie Policy

Last Updated: June 2025 — Document Reference: PARDP0002

This Cookie Policy explains what cookies are, how Parachute (Parachute Intelligence Ltd) uses cookies on our website, the types of cookies we use, the information we collect using cookies, and how that information is used. It also explains how you can control your cookie preferences.

1. What Are Cookies?

Cookies are small text files that are placed on your computer or device by websites that you visit. They are widely used to make websites work more efficiently, to provide information to website owners, and to enhance the user experience. Cookies allow a website to recognise your device and remember information about your visit, such as your preferences and settings.

2. Types of Cookies

Session Cookies

Temporary cookies that are deleted when you close your browser. They help the website function correctly during your visit.

Persistent Cookies

Cookies that remain on your device for a set period of time or until you delete them. They help the website remember your preferences between visits.

First-Party Cookies

Set by the website you are visiting directly. They are used to remember your preferences and improve your experience on that specific site.

Third-Party Cookies

Set by a domain other than the one you are visiting. They are often used for analytics or marketing purposes.

3. Categories of Cookies We Use

Necessary Cookies

Essential for the website to function properly. These cookies enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies as the website cannot function without them.

Statistics / Analytics Cookies

Help us understand how visitors interact with the website by collecting and reporting information anonymously. This data helps us improve the site and our services.

Marketing Cookies

Used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user.

4. Cookies We Use

crumbStrictly Necessary

Domain: www.parachuteintelligence.com

Purpose: CSRF prevention

Duration: Session

ss_cvrAnalytics

Domain: www.parachuteintelligence.com

Purpose: Unique visitor identification

Duration: 2 years

ss_cvtAnalytics

Domain: www.parachuteintelligence.com

Purpose: Session duration tracking

Duration: 30 minutes

__hstcAnalytics / Marketing

Domain: .parachuteintelligence.com

Purpose: Visitor tracking across sessions

Duration: 6 months

hubspotutkMarketing

Domain: .parachuteintelligence.com

Purpose: User identification for HubSpot

Duration: 6 months

__hssrcAnalytics

Domain: .parachuteintelligence.com

Purpose: Browser restart detection

Duration: Session

__hsscAnalytics

Domain: .parachuteintelligence.com

Purpose: Session tracking for analytics

Duration: 30 minutes

5. Consent

When you first visit our website, you will be presented with a cookie consent banner that allows you to accept or decline non-essential cookies. Strictly necessary cookies do not require your consent as they are essential for the website to function. You can change your cookie preferences at any time through your browser settings or by using our cookie management tool.

6. Managing Your Cookie Preferences

You can control and manage cookies in several ways. Most web browsers allow you to manage your cookie preferences through their settings. You can set your browser to:

  • ●Block all cookies
  • ●Accept only first-party cookies
  • ●Delete cookies when you close your browser
  • ●Notify you when a website attempts to set a cookie

Please note that disabling certain cookies may affect the functionality of our website and limit the services we are able to offer you.

7. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our data practices. We encourage you to review this page periodically. Any changes will be posted on this page with an updated revision date.

8. Contact Us

If you have any questions about this Cookie Policy or our use of cookies, please contact us at [email protected].